The First 90 Days of Marketing Work Are the Ones You Can't See, and Why They Matter Most
If you're a business owner, you know that marketing is essential for growth. But what you might not realize is that the first 90 days of marketing work are the ones you can't see – and they matter most. In this post, we'll explore why these hidden days are crucial and how they set the stage for your marketing success.
Imagine you're building a house. Before you lay the foundation, you need to know what type of house you're building, who will live in it, and how it will be used. The same is true for marketing work. Before you can start creating campaigns or content, you need to have a clear understanding of your target audience, your unique value proposition, and your business goals. This foundation work sets the stage for everything that comes next – from the messaging in your ads to the features on your website.
At Far Beyond Marketing, we call this foundation work "StoryBranding." It's a process of identifying your brand's unique story and using it to connect with your target audience. We've found that when businesses invest time and energy into StoryBranding upfront, they see better results from their marketing efforts over time.
One of the key benefits of investing in StoryBranding is that it helps you differentiate yourself from your competitors. When you have a clear understanding of your unique value proposition, you can create messaging and content that resonate with your target audience. This differentiation is crucial in today's crowded marketplace where consumers are bombarded with ads and content from every direction.
But investing in StoryBranding isn't just about creating better messaging – it's also about setting realistic expectations for your marketing results. Too many businesses enter into marketing partnerships with unrealistic expectations about what their marketing budget can achieve. They expect overnight success, without understanding that marketing is a long-term investment that requires consistent effort over time. By investing in StoryBranding upfront, you can set more realistic expectations and understand the true value of your marketing efforts.
So why are these first 90 days so crucial? It's because they set the stage for everything that comes next – from the messaging in your ads to the features on your website. If you skip this foundation work, you're building your house on quicksand – and it will show in your marketing results.
In conclusion, the first 90 days of marketing work are the ones you can't see – but they matter most. By investing time and energy into StoryBranding upfront, you set yourself up for long-term marketing success. So don't skip this crucial step – it's the foundation upon which all your future marketing efforts will be built.
